![]() ![]() ![]() This is where things can get a bit technical for people who don’t have a solid understanding of meta tags. Rich Pins rely heavily on the metadata on your website. Rich Pins provide more context about an idea because they display extra information directly on a Pin. They give your customers more info about your article, recipe, or product is about without having to leave the page. Rich Pins make your users’ experiences so much easier. It’s important to remember that both article and recipe pins automatically update when you edit the content on your website. Article Rich Pins add the headline or title, the description and the author of the article or blog post from your site.Recipe Rich Pins add a title, serving size, cook time, ratings, diet preference and a list of ingredients to recipes that you Pin from your site.Product Rich Pins include the most up-to-date pricing, availability and product information right on your Pin.Here’s how Pinterest describes each different kind of Rich Pin: When it comes to Pinterest Rich Pins, there are four types available to all users on the platform. If something changes on the original website, the rich Pin periodically updates to reflect that change.”Īnd the best thing of all? Rich Pins are 100% free and available to anyone on Pinterest. You can identify rich Pins by the extra information above and below the image when you click into the Pin. ![]() What are Pinterest Rich Pins?īefore diving into the types of Rich Pins, how they can help your business, and how to get them approved by Pinterest, let’s first understand what Rich Pins are.Īccording to Pinterest, “Rich Pins are a type of organic Pin that automatically syncs information from your website to your Pins. Let’s take a closer look at Pinterest Rich Pins. Rich Pins help your pin stand out and make your content appealing to pinners.įor example, a recipe Rich Pin will display the ingredients, cook time, and serving size will be listed right below the pin itself. The Rich Pin displays more information about your product on Pinterest. Pinterest Rich Pins are an excellent way to make your pins stand out, but what exactly are they? ![]()
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